# ROI Calculator

Calculate and simulate the potential return on investment that you could realize by hiring the services of WebSEM.co.

#### Sales Booster

Customer Count Avg Dollar
per Sale
Purchases
per Month
Monthly
Sales
Annual
Sales
BaselineXX=\$0\$0
How to Get There????
% Increase   %%
0X\$0X0.0=\$0\$0
Sales Boost\$0\$0

#### Customer Value

BNo. of Sales per Year
CNo. of Years a Customer
E% of Referrals Who Become Customers
FGross Sales per Year per Customer (A x B)\$0
GGross Sales Over Lifetime (F x C)\$0
HNew Customers Annually from Referrals0.0
ILifetime Sales from Referrals (H x C x G)\$0
JTotal Value of a Loyal Customer (I + G)\$0

#### ROI

Subscribers
(Size of List)
Promotions
Per Month
Response Rate
Percentage
Avg Dollar
per Sale
Monthly RevenueAnnual Revenue
BaselineXXX=\$0\$0
0X0X0%X\$0=\$0\$0
Size of List Revenue/Mo % Discount Cost of Discount Cost of Service \$0 \$0 \$0 \$0 \$0 \$0 \$0 \$0 \$0 \$0 \$0 \$0 \$0 \$0 \$0

Subscribers
(Size of List)
Promotions
Per Month
Response Rate
Percentage
Avg Dollar
per Sale
Monthly RevenueAnnual Revenue
BaselineXXX=\$0\$0
Percentage
Increase
%%
0X0X0%X\$0=\$0\$0
Sales Boost\$0\$0
Size of List Revenue/Mo % Discount Cost of Discount Cost of Service \$0 \$0 \$0 \$0 \$0 \$0 \$0 \$0 \$0 \$0 \$0 \$0 \$0 \$0 \$0

#### Appointment

Current Statistics:
# Avg Appointments/Day# Open Appts/Day

Appt Capacity/Mo% Open Appts# Open Appts/MoAvg Dollar
Value/Appt
Monthly Lost RevenueAnnual Lost Revenue
Lost Revenue0X0%=0X=\$0\$0
Percent Reduced Open Appts=0X\$=\$0\$0
Less Cost of Service\$0
Net Gain in Revenue\$0.00\$0
ROI ?%

#### TrafficMax

Customer Count Avg Dollar
per Sale
Conversion /
Response %
Monthly SalesAnnual Sales
BaselineXX=\$0\$0
How to Get There????
% Increase   %%
0X\$0X0.000%=\$0\$0
Revenue Boost\$0\$0
Net Revenue Increase \$0\$0
ROI  ?%

#### Lose a Customer

Value of a Customer  Cost of Losing Customers AnnualMonthly
Amount of Average Sale No. of Negative Online Reviews
No. of Sales per Year No of Lost Customers Per Review
No. of Years a Customer
Additional Customers Referrals/Year Lost Revenue (Yearly Cust Value) \$0\$0
% of referrals who become customers
Gross Sales per Year per Customer\$0 Lost Revenue (Lifetime Cust Value) \$0
Total Lifetime Value of a Loyal Customer\$0
* 2009 Convergys Corp. Study: Single Negative Online Review can
Cost the Average Business an Average Loss of 30 Customers

2011 Cone Online Influence Report: 80% say NEGATIVE online information

#### Reputation Marketing Gain

Revenues AnnualMonthly
Current Sales Revenues \$0
How Many Additional Stars? (1, 1.5, etc)
Increased Revenue % (5-9%) *\$0\$0

Cost of Reputation Marketing
Net Revenue Increase \$0\$0

Reputation Marketing ROI  0%
* 2011 Harvard Business School study shows EACH additional Star on Yelp increases Revenue by 5-9%

#### Cost to Aquire

Current Marketing Efforts AnnualMonthly
ATotal Sales/Revenue \$0
BNumber of Sales/Transaction (A / C) 00
C\$ Avg Transaction Per Customer \$0
D* Estimated Number of Avg Transactions Per Customer
Approx number of times Avg Customer returns
0.0
ENumber of Unique Customers (B / D) 00
F* Estimated % of Repeat Customers
Approx number of Avg Customers who are Repeats
0%
GNumber New Customers (E - (E x F)) 00
HTotal Customer Value (C x D) \$0\$0
ICurrent Total Marketing Budget
\$0
JCurrent Cost to Acquire One New Customer (I / G)\$0
KCurrent Net After 1st Transaction from New Customer (C - J)\$0
LCurrent Annual/Monthly Net Per Customer Value (H - J) \$0\$0

MAnticipated Number of New Customers 0
N\$ Avg Transaction Per Customer \$0
OTotal New Customer Revenue (M x N) \$0\$0
PCost of New Marketing Services \$0
QAdditional Cost of New Marketing Svc Per New Customer (P / M) \$0\$0

Net \$ Per New Customer From New Service (M - Q)  \$0
New Cust ROI After New Mktg Service  0.0%

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